Distribution / Wholesale
AI for Distributors of Multi-Brand Technical Products
Phak AI helps distributors and wholesalers with many brands and thousands of SKUs. Counter staff, telesales, and field sales find parts, cross-reference product codes, and check price and stock by asking in Thai. Every answer cites the catalog page or source file. It suits businesses where knowledge sits with a few senior employees.
- Every brand's PDF catalog
- Cross-reference (Excel)
- Price and stock files
- SDS / datasheets
- Aging and receivables files
- Faster answers at the counterThe right code and replacements, with the catalog page cited
- Price and stock from filesAsk Excel in Thai without waiting for an ERP integration
- A list of what to follow upAging stock and overdue receivables, by value and salesperson
Problems distributors face every day
The same questions every day on LINE and the phone
Is it in stock? What is the price? Does it fit this model? The team answers the same questions dozens of times a day.
Catalogs are separate and cannot be searched across brands
Catalogs are PDFs split by brand. Code cross-referencing depends on Excel and the memory of senior staff.
Repeated requests for technical documents
Customers ask one by one for chemical safety documents, datasheets, or warranty certificates, and documents must be updated when rules change.
Aging stock and overdue receivables are chased by hand
Every week someone exports files from the system and combs through them to see what has sat longest and who has not paid.
New hires take a long time to answer on their own
Counter, warehouse, and admin staff ask senior colleagues for months before they can answer customers with confidence.
How AI helps a distribution business
Every answer cites your organization's source documents. AI drafts, people decide.
Catalog library and cross-reference tables
Brings every brand's catalog, cross-reference tables, and technical documents into the knowledge base, so one question searches across all of them.
Read more →Counter and telesales assistant on LINE
Sales staff ask the LINE assistant and get the matching part number, the catalog page it came from, and interchangeable products.
Read more →Ask about price and stock from Excel in Thai
Upload a price, stock, or aging file and ask right away, for example which items have sat for more than 90 days. No ERP connection needed.
Read more →Weekly summary of aging stock and overdue receivables
A Thai summary built from exported files shows managers what needs follow-up and passes it to the responsible sales rep.
Read more →Self-service document center
Customers pull technical documents by product code or lot on their own, which cuts the requests your team sends one by one.
Read more →Faster quote drafts
Search past prices and quotes right away, then extend into Smart Quote to draft quotes for your team to review.
Read more →Get started with Phak AI in 3 steps
Start with your sales team's needs, then open the next app one at a time.
Share your needs and gather catalogs
Tell us what your sales team needs, and gather the latest catalogs, cross-reference Excel files, and the price and stock files you use every day.
Install on your own dedicated server
Connect your files and existing systems, and set role-based access, such as who sees cost and who sees only selling prices.
Open it to the team, then add the next app
The counter team uses it in daily work. Then open the next app one at a time, such as a document center, stock and receivables summaries, or a read-only ERP connection.
Sample questions your team can ask
What we measure in distribution
Metrics are agreed when you start and measured with your organization's own numbers, before and after.
- Time to answer one product question
- Share of questions the team answers without asking a senior employee
- Share of document requests that customers pull on their own
- Time until a new hire can answer customers independently
- Value of aging stock and overdue receivables being tracked
A day with Phak AI
A shop calls about a part for an older model. She asks the assistant in LINE, gets the matching part number with the catalog page, and sees that another brand in stock can replace it.
A factory customer asks for a chemical safety document. The team sends a link so the customer can pull it by product code.
On Friday afternoon gets a one-page Thai summary of the ten items that have sat longest and the shops with overdue payments, then passes it to the responsible reps.
What is in scope and what is not
What Phak AI does
- Phak AI helps find and cross-reference codes across catalogs, with sources cited.
- Phak AI helps answer price and stock questions from files your organization keeps updated.
- Phak AI helps summarize aging stock and overdue receivables in Thai.
- Phak AI helps new hires answer customers faster.
What it does not do
- It does not replace your existing ERP, WMS, or CRM.
- It does not build dashboards in place of your current BI system.
- It is not a full B2B e-commerce platform or a credit scoring model.
- It does not forecast demand, and it does not key orders into the ERP without a person reviewing them.
Frequently asked questions
How accurate is AI parts lookup if customers do not use the catalog name?
The assistant understands natural-language questions and answers from your catalogs and cross-reference tables, citing the page. Senior staff review answers and add the terms customers really use, so answers match customer language more closely over time.
Do we need to connect our ERP before we can ask about stock?
No. You can start with Excel or CSV files exported from your current system. When you are ready, connect the ERP read-only through the MCP standard.
Will shops or agents see our costs?
No. Permissions are set by role. For example, a shop sees only its own price tier, while internal staff see costs. This level of detail is configured for each organization.
Does it work for chemicals or electrical equipment, not just auto parts?
Yes. It suits technical products with many brands and many codes, such as chemicals, networking equipment, and electrical equipment. The idea is to bring catalogs and technical documents into one library you can ask.
Read next
Central Knowledge Base
All your documents in one place. Ask in Thai and get answers that cite the original document.
Read more →LINE Q&A Assistant
Answers LINE questions from your organization's knowledge. If unsure, it hands off to staff.
Read more →Smart Quote / BOQ
Drafts quotes and BOQs from product data, costs and past jobs for sales to review before sending.
Read more →Integrations
Plug existing systems into the central AI brain through MCP: start with LINE, Drive and Excel, then ERP
Read more →Talk to the Phak AI team
Share your real work, install on a dedicated server, connect existing tools, then add apps one at a time
Read more →Talk to the Phak AI team
Tell us about your business. The Phak AI team will show you the systems that fit and plan the rollout with you, without replacing what you have.