Marketing agencies / media
AI for marketing agencies, out-of-home media and digital teams
Phak AI helps agencies that sell out-of-home media, online media and creative work keep rate cards, packages, past cases and platform guidelines in one knowledge base. A new account executive (AE) can ask for prices and similar cases right away on LINE. The team can ask questions about media plan files in Thai, and the assistant can run under the agency's own brand.
- Rate cards and packages
- Past cases and proposals
- Media plan files
- Ad platform exports
- Creative guides, specs
- AEs answer prices and casesAsk on LINE and get answers from the latest rate card, with sources.
- Ask media plans in ThaiSee remaining budget and over-plan channels without digging.
- Draft quotes and reportsAI drafts from agency data. The team checks before anything goes out.
Problems marketing agencies run into often
Slow replies and slow quotes
In a business that competes on speed, a one-day delay can mean losing the job.
Knowledge sits with a few strong people
How to close deals, lessons from campaigns and which billboard locations work live in the heads of your best people.
New AEs take months to learn
Until they remember the rate cards, packages and past cases, they keep asking senior colleagues.
Campaign reports across platforms
Monthly reports pulled from several platforms eat the performance team's time.
Growing with the same team size
To protect margin, the same team has to handle more work.
How can AI help a marketing agency?
Every answer cites the original documents of your organization. AI drafts, and your team reviews and decides.
Central agency knowledge base
Rate cards, packages, past cases, creative guidelines and billboard specs go into the central knowledge base, synced from Google Drive.
Read more →New AEs answer like veterans
Ask about prices, media and similar cases through the LINE assistant and get answers from the latest rate card, with sources.
Read more →Ask media plan files in Thai
Ask about remaining budget or campaign results straight from Excel files.
Read more →Run under the agency's own brand
The assistant can carry the agency's own name and logo (white-label).
Read more →Draft quotes from the rate card
Extend into Smart Quote to draft quotes for AEs to review before sending.
Read more →Summarize multi-platform reports
Turn export files from several platforms into a draft monthly report for the team to review.
Read more →Start using Phak AI in 3 steps
Start with the knowledge the sales team uses every day, then extend to documents.
Share your needs and gather rate cards, cases and packages
Tell us the questions AEs face every day, then gather the rate cards, past cases and packages you actually use from Google Drive.
Install on the agency's dedicated server
Connect the Google Drive and LINE you already use, and set who can see which client data.
Open to the team, then add the next application
AEs ask about media, prices, cases and media plan files in Thai on LINE. Then add quote drafting and client reports one application at a time.
Example questions the team can ask
What we measure in an agency
Measures are agreed from the day you start using it and measured with your organization's own numbers, before and after use.
- Time spent preparing a quote
- Time for a new AE to work independently
- Hours spent on client reports
- Assistant usage by team, from the Executive Dashboard
A day with Phak AI
A client asks about the price of a billboard-plus-online package. She asks the assistant on LINE, gets the price from the latest rate card with similar cases, and tells the client.
They search the library for creative guidelines and billboard specs instead of asking around in group chats.
At month end they give the assistant export files from several platforms. It summarizes them into a draft report, which the team reviews before sending to the client.
What is in scope and what is not
What Phak AI does
- Phak AI helps keep the agency's knowledge in one knowledge base.
- Phak AI helps new AEs answer on prices and cases faster.
- Phak AI helps ask media plan files and campaign results in Thai.
- Phak AI helps draft quotes and reports for the team to review.
What it does not do
- It does not design creative work or edit video automatically.
- It does not set media prices with dynamic pricing.
- It does not run ads or manage ad accounts for the team.
- It does not send reports to clients without a person reviewing them.
Frequently asked questions
Does Phak AI's AI for agencies create the creative work?
No. Phak AI focuses on knowledge and document work, such as answering from rate cards, searching past cases, asking about media plans and drafting reports. Creative work stays with your team.
Will different clients' data get mixed together?
You can set role-based permissions for who sees which data. Each organization has a dedicated server, and data is not used to train AI models.
Can we use it under our own agency brand?
Yes. Phak AI supports white-label, so the assistant can carry the agency's own name and logo.
Read next
Central Knowledge Base
All your documents in one place. Ask in Thai and get answers that cite the original document.
Read more →LINE Q&A Assistant
Answers LINE questions from your organization's knowledge. If unsure, it hands off to staff.
Read more →Smart Quote / BOQ
Drafts quotes and BOQs from product data, costs and past jobs for sales to review before sending.
Read more →Business Systems
Business Systems for made-to-order work: chat, quotes, contracts, billing, and profit per job in one job record
Read more →Talk to the Phak AI team
Share your real work, install on a dedicated server, connect existing tools, then add apps one at a time
Read more →Talk to the Phak AI team
Tell us about your business. The Phak AI team will show you the systems that fit and plan the rollout with you, without replacing what you have.