Furniture / Interiors
AI sales assistant for specs, prices, and stock across every furniture brand
The multi-brand sales assistant is an AI assistant that brings the catalogs, specs, TIS certificates, manuals, and project cases of every brand you sell into one knowledge base. Sales reps ask about specs, prices, and stock in Thai and get one answer that cites the catalog page it came from. It suits furniture makers and distributors with thousands of models who want new reps to answer customers sooner.
Customer wants TIS-certified office chairs with at least a 3-year warranty. Which models fit, and are any ready to ship?
Two models fit: C-210 from Brand A and M-05 from Brand B. Both are in stock according to this week's stock file.
Source: Brand A catalog p. 12 · Brand B catalog p. 8 · Weekly stock fileThanks. I'll confirm the color the customer wants and send them the details myself.
Why multi-brand furniture sales teams answer slowly
A separate catalog for every brand
Each brand has its own PDF catalog and spec format. Comparing models across brands means opening one book at a time.
Prices and stock live in another file
Specs sit in the catalog, while prices and ready-to-ship quantities sit in separate Excel files. One question means checking several places.
Standards, warranty, and materials differ by brand
Project clients often ask about standards and warranty terms. The answers are spread across manuals and certificates.
New reps have to ask senior colleagues
Knowing which model fits which job lives with senior reps. New hires take a long time to answer on their own.
How the multi-brand sales assistant works
Start with the files your sales team already uses. No need to wait for an ERP connection.
Bring every brand's catalog into the knowledge base
Add catalogs, specs, TIS documents, manuals, and project cases to the knowledge base, or sync them from Google Drive and Microsoft 365.
Add price and stock files
Upload price and stock tables as Excel or CSV. The assistant answers questions about those tables in Thai.
Set role-based permissions
Decide who sees cost and who sees only selling prices. Each person gets answers only from data they are allowed to see.
Reps ask on the web or LINE
Ask the way you would ask a senior colleague. Every answer cites the catalog and page. If the knowledge base has no answer, the assistant does not guess.
Questions furniture sales reps can ask
What we measure with furniture sales teams
We agree on metrics when you start using Phak AI and measure them with your own numbers. To set them up, talk to the Phak AI team.
- Time reps spend answering spec and stock questions
- Number of questions reps still need to ask senior colleagues
- Time until a new rep is ready to sell
- Assistant usage per team from the Executive Dashboard
Scope of the multi-brand sales assistant
What Phak AI does
- Phak AI helps search specs, standards, and warranty terms across every brand in one place
- Phak AI helps answer price and stock questions from Excel files in the knowledge base
- Phak AI cites its sources on every answer, so the team can check
- Phak AI helps control who sees which price data
What it does not do
- Does not talk to customers for your reps. Reps answer customers themselves
- Does not forecast stock or demand
- Does not replace your existing ERP or CRM
Frequently asked questions
How current is the stock data in answers?
The assistant answers from the latest stock file in the knowledge base and says which file it used. For live data from back-office systems, Phak AI connects to your ERP via MCP, fitted to each organization's systems.
Our catalogs are thousands of PDF pages. Will that work?
Yes. The knowledge base accepts PDF, Word, Excel, and images and indexes them automatically. Reps can ask across catalogs in a single question.
How is this different from searching Google Drive?
Drive makes people search for file names. The Phak AI assistant reads the question, pulls the answer together from several documents, and cites its sources. This approach is called RAG.
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Read more →Talk to the Phak AI team
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Read more →Talk to the Phak AI team
Tell us about your business. The Phak AI team will show you the systems that fit and plan the rollout with you, without replacing what you have.